Source: ITNews

Story By: Ry Crozier

Woolworths has revealed plans to trial SAP promotions management for retail 7.1 in its petrol business "in the near future".

The planned rollout represents the next phase of the retail giant's Galaxy transformation, which is in its third of five years.

The rollout is significant because it makes Woolworths one of - if not the - first companies worldwide to bed down the latest version of the promotions management software, which was announced in January this year.

SAP said the software makes promotions management "a precise science" and can be used to create multi-channel campaigns.

The vendor said that version 7.1 of the software has a forecasting engine that analyses point-of-sale data to determine what promotion would be most profitable "before a tactic is executed".

Promotions management is set for rollout in Woolworths' petrol, supermarket and liquor businesses.

To read the full story, follow this link: www.itnews.com.au/News/280290,woolworths-to-pilot-sap-promotions-software.aspx