Source: Australian Food News

Story By: Matt Paish

One of the U.S.’s leading Greek yoghurt brands, Chobani, has launched its flavoured Greek yogurt range in Woolworths’ stores this week throughout New South Wales.

In August 2011, Australian Food News reported Greek yogurt sales had increased in the U.S. by a staggering 2500 per cent in the last five years. The Chobani brand gained tremendous market share, growing from just 5 per cent in March 2008 to 48 per cent in March 2011.

Chobani’s launch in Australia marks the first international expansion for the brand. Chobani’s CEO and Founder Hamdi Ulukaya said, “We chose Australia as our first international market because we know that Australian consumers are passionate about food, and we hope they’ll love Chobani as much as our American fans do.

To read the full story, follow this link: www.ausfoodnews.com.au/2011/11/10/chobani-hopes-to-bring-u-s-greek-yoghurt-boom-to-australia.html