Source: www.adelaidenow.com.au

Story by: Giuseppe Tauriello

SUPERMARKET giant Coles has chosen the Churchill Centre bulky goods and retail development at Kilburn as the site of its first South Australian superstore.

Customers will be able to mix groceries with fashion, homewares and electrics at the superstore, a new large-format concept introduced nationally late last year.

Coles South Australian general manager Vito Borrello said the new store, due to be opened in 2013, would provide shoppers with a "one-stop shopping experience".

"Coles' new superstore concept has been designed to improve customers' shopping experience even further by giving them more convenient options across an expanded range of fresh food, kitchenware, homewares and electrical products," he said.

The new 6000sq m superstore will be almost triple the size of a traditional Coles supermarket, and will follow the launch of the country's first two superstores in Victoria.

To read the full story, follow this link: http://www.adelaidenow.com.au/business/sa-business-journal/coles-ready-to-go-with-superstore/story-e6fredel-1226167410200