News Article - Saleslink Group

Australian supermarket Coles tests outdoor NFC with Adshel

September 29, 2011

Source: Near Field Communications World

Story by: Sarah Clark

Fifty outdoor advertising sites in Melbourne have been equipped to allow consumers to download exclusive cookery recipes and video cookbooks via either WiFi or NFC.

Australian supermarket chain Coles has partnered with outdoor advertising giant Adshel to run a two week out-of-home advertising campaign using both WiFi and NFC.

To read the full story, follow this link: http://www.nfcworld.com/2011/09/29/310311/australian-supermarket-coles-tests-outdoor-nfc-with-adshel/

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