Source: Herald Sun

Story by: Jeff Whalley

THE fierce battle for market share between Australia's supermarket titans is poised to spill into the digital realm as Woolworths ratchets up its online offering, heaping pressure on resurgent rival Coles.

Industry experts say online grocery retailing is finally set to penetrate the mass market as Australian retailers follow the lead of their counterparts abroad and tap the internet more aggressively to bolster sales.

Woolworths is putting the finishing touches on a new website that is expected to cherry-pick key features used online by global goliaths including Tesco and Carrefour.

The Australian group last month poached an executive from Tesco -- which has an exhaustive online business -- and has coaxed back respected Myer merchandise manager Penny Winn, who will return to head up its online business.

To read the full story, follow this link: http://www.heraldsun.com.au/business/woolworths-cyber-aisle-push/story-fn7j19iv-1226139385820