Source: bandt.com.au

Story by: Madeleine Ross

Advertisements for Woolworths, Kmart and Aldi have been named as some of the top performing retail ads in newspapers in terms of their call to action to consumers, a new report commissioned by The Newspaper Works has revealed.

The Woolworths ‘Shelf prices reduced’ ad scored highly with the majority of respondents inspired to visit a store and make a purchase.

To read the full story, follow this link: http://www.bandt.com.au/news/woolies-kmart-and-aldi-the-most-effective-newspap